Lee Seung Gi & After School for “The Saem” cosmetics

Lee Seung Gi and popular idol group After School recently came together to film a CF for ‘The Saem‘ cosmetics.
The producers felt that Lee Seung Gi would effectively introduce the new fermented tea serum product to fans, and that After School would be a delightful addition by stylishly showing off the product.
A representative from the company stated, “In order to express The Saem’s different and unique qualities, we’re planning to create makeup ads and commercials,” adding, “The special serum moisturizes the skin and gives it a fresh feeling.”
The advertisements with Lee Seung Gi and After School are said to be modern, chic, and witty. Lee Seung Gi’s soft charisma steadily shone through amidst the sleek beauty of the After School girls.
After School leader Kahi also commented, “This was our first cosmetic CF, so all of the members felt that it would be much more challenging to complete. We all enjoyed working in the outgoing atmosphere, and we hope you enjoy this innocent image of After School!”